· 7 min read
The Ultimate Guide to Choosing the Right Sales Funnel Builders for Your Business
Are you struggling to convert website visitors into paying customers? Do you want to optimize your sales process to increase revenue and grow your business? If so, you need to build a sales funnel. But where do you start? In this guide, we will cover everything you need to know about choosing the right sales funnel builders for your business.
1. Understanding Sales Funnels and Sales Funnel Builders
Before we dive into the details of choosing the right sales funnel builders, let’s first define what a sales funnel is. A sales funnel is a marketing concept that outlines the journey a potential customer takes from being a prospect to becoming a paying customer. It’s a series of steps that guide the prospect towards a purchasing decision.
Sales funnel builders are tools that help you create and manage your sales funnel. They provide a platform for building landing pages, lead capture forms, email campaigns, and more. They also enable you to track and analyze key metrics in your funnel, such as conversion rates and customer lifetime value.
2. Top Factors to Consider When Choosing Sales Funnel Builders
When choosing sales funnel builders, there are several factors to consider. Here are some of the top ones:
2.1. Ease of Use
One of the most important factors to consider when choosing a sales funnel builder is ease of use. You want a platform that is intuitive and easy to navigate, so you can focus on building your funnel, not struggling with the tool.
2.2. Features
Different sales funnel builders offer different features. You want to choose a platform that provides the features you need to build a successful funnel. Some common features to look for include landing page builders, lead capture forms, email marketing automation, and analytics.
2.3. Integration
It’s important to choose a sales funnel builder that integrates with the other tools you use in your business. For example, if you use a CRM or email marketing platform, you want to make sure your sales funnel builder integrates seamlessly with those tools.
2.4. Support
If you run into issues while building your funnel, you want to make sure you have access to reliable support. Look for a platform that offers responsive customer support through multiple channels, such as email, phone, and live chat.
3. Top 10 Sales Funnel Builders for Small and Medium Businesses
Now that you know what to look for in a sales funnel builder, let’s take a look at some of the top options on the market for small and medium businesses.
3.1. ClickFunnels
ClickFunnels is one of the most popular sales funnel builders on the market. It offers a wide range of features, including landing page builders, email marketing automation, and analytics. It also integrates with a variety of other tools, such as Shopify and WordPress.
3.2. Leadpages
Leadpages is a landing page builder that also offers lead capture forms and email marketing automation. It’s a great option for businesses that want a simple, straightforward sales funnel builder.
3.3. Unbounce
Unbounce is another landing page builder with lead capture forms and email marketing automation. It also offers a/b testing and analytics to help you optimize your funnel.
3.4. HubSpot
HubSpot is an all-in-one marketing platform that includes a sales funnel builder. It offers a wide range of features, including lead capture forms, email marketing automation, and CRM integration.
3.5. Keap
Keap is a CRM platform that also offers a sales funnel builder. It’s a great option for businesses that want to manage their sales process and marketing campaigns in one platform.
3.6. GetResponse
GetResponse is an email marketing platform that also offers a sales funnel builder. It’s a great option for businesses that want to focus on email marketing but also need a simple sales funnel builder.
3.7. Kajabi
Kajabi is a platform for creating and selling online courses, but it also offers a sales funnel builder. It’s a great option for businesses that sell digital products and want to build a sales funnel around their products.
3.8. Thrive Themes
Thrive Themes is a suite of WordPress plugins that includes a landing page builder and lead capture forms. It’s a great option for businesses that use WordPress and want to build their sales funnel within their website.
3.9. Builderall
Builderall is an all-in-one marketing platform that includes a sales funnel builder. It offers a wide range of features, including landing page builders, email marketing automation, and e-commerce integration.
3.10. Infusionsoft
Infusionsoft is a CRM platform that also includes a sales funnel builder. It’s a great option for businesses that want to manage their sales process and marketing campaigns in one platform.
4. How to Build a High-Converting Sales Funnel with Sales Funnel Builders
Now that you have chosen a sales funnel builder, it’s time to start building your funnel. Here are some tips to help you build a high-converting sales funnel:
4.1. Define Your Target Audience
The first step in building a successful sales funnel is to define your target audience. Who are you trying to reach? What are their pain points? What motivates them to make a purchase?
4.2. Create Compelling Landing Pages
Your landing pages are the first thing your potential customers will see. Make sure they are compelling and focused on a specific goal, such as capturing leads or making a sale.
4.3. Use Lead Capture Forms
Lead capture forms are an essential part of any sales funnel. They enable you to collect contact information from potential customers, so you can follow up with them later.
4.4. Nurture Your Leads with Email Marketing
Email marketing is a powerful tool for nurturing your leads and guiding them through your sales funnel. Use your sales funnel builder’s email marketing automation features to send targeted messages to your leads.
4.5. Track and Analyze Your Metrics
Finally, it’s important to track and analyze your metrics to optimize your sales funnel over time. Use your sales funnel builder’s analytics features to monitor key metrics, such as conversion rates and customer lifetime value.
5. Common Mistakes to Avoid When Choosing Sales Funnel Builders
While choosing the right sales funnel builder is important, there are also some common mistakes to avoid. Here are a few:
5.1. Choosing Based on Price Alone
While price is certainly an important factor, it should not be the only one you consider. Make sure you choose a sales funnel builder that provides the features and support you need, even if it costs a little more.
5.2. Not Testing Before Launching
Before you launch your sales funnel, make sure you test it thoroughly. This will enable you to identify any issues and optimize your funnel for better results.
5.3. Not Focusing on the Customer Journey
Remember, your sales funnel is all about guiding potential customers towards a purchasing decision. Make sure you focus on the customer journey and create a funnel that addresses their specific needs and pain points.
6. Frequently Asked Questions About Sales Funnel Builders
Here are some common questions businesses have about sales funnel builders:
6.1. Do I Need a Sales Funnel Builder?
If you want to optimize your sales process and increase revenue, then yes, you need a sales funnel builder.
6.2. How Much Does a Sales Funnel Builder Cost?
The cost of a sales funnel builder can vary widely depending on the platform and features you choose. Some platforms offer free plans, while others can cost hundreds of dollars per month.
6.3. Can I Build a Sales Funnel Without Technical Skills?
Yes, most sales funnel builders are designed to be user-friendly and intuitive, so you don’t need technical skills to build a sales funnel.
7. Conclusion: The Importance of Choosing the Right Sales Funnel Builders
Choosing the right sales funnel builder is crucial to the success of your business. By considering factors such as ease of use, features, integration, and support, you can choose a platform that enables you to build a high-converting sales funnel. Remember to focus on your target audience, create compelling landing pages, use lead capture forms, and track and analyze your metrics to optimize your funnel over time.