Funnel Slides: The Ultimate Guide to Creating Compelling Presentations

As a Growth Lead at Pareto, I’ve seen countless startups struggle to communicate the value of their product to potential customers. A great way to solve this problem is by creating compelling presentations that guide the audience through the user journey. funnel slides are an excellent tool for this purpose, as they visualize the flow of the user journey and help the audience understand the value proposition. In this article, we’ll explore everything you need to know about funnel slides, including how to create them and best practices for designing them.

Introduction: Why Funnel Slides Matter

funnel slides are a type of slide that visualizes the user journey from awareness to conversion. They are an essential tool for any presenter who wants to communicate the value proposition of their product effectively. Funnel slides work by guiding the audience through the stages of the user journey and highlighting the benefits of the product at each stage. By using funnel slides, presenters can create a clear and compelling narrative that resonates with the audience and helps them understand the value of the product.

Understanding Funnel Slides: Types and Uses

There are several types of funnel slides that presenters can use to communicate the user journey. Here are some of the most common types:

The Sales Funnel

The sales funnel is a classic funnel slide that shows the steps a customer goes through to make a purchase. It typically includes the following stages: awareness, interest, consideration, intent, and purchase. The sales funnel is an excellent tool for presenting a product or service that requires a significant investment of time or money.

The Marketing Funnel

The marketing funnel is similar to the sales funnel, but it focuses more on the marketing aspects of the user journey. It typically includes the following stages: awareness, interest, consideration, intent, evaluation, and purchase. The marketing funnel is an excellent tool for presenting a product or service that requires a significant investment of time or money.

The User Acquisition Funnel

The user acquisition funnel is a funnel slide that shows the steps a user goes through to become a customer. It typically includes the following stages: awareness, acquisition, activation, retention, referral, and revenue. The user acquisition funnel is an excellent tool for presenting a product or service that relies on user adoption.

The Product Growth Funnel

The product growth funnel is a funnel slide that shows the steps a user goes through to become a power user of a product. It typically includes the following stages: activation, engagement, retention, referral, and revenue. The product growth funnel is an excellent tool for presenting a product or service that relies on user engagement.

How to Create Funnel Slides: Step-by-Step Guide

Creating funnel slides is easy if you follow these steps:

Determine the user journey: The first step in creating funnel slides is to determine the stages of the user journey. Use the funnel slide type that best fits your product or service.
Identify the benefits: Once you’ve determined the stages of the user journey, identify the benefits of your product or service at each stage. This will help you create a compelling narrative that resonates with the audience.
Choose visuals: Funnel slides work best when they are accompanied by visuals that help the audience understand the user journey. Choose visuals that are relevant to your product or service and that help you communicate your message effectively.
Create the slides: Once you have identified the stages of the user journey, the benefits, and the visuals, it’s time to create the slides. Use a tool like PowerPoint or Keynote to create your funnel slides.
Test and iterate: Once you’ve created your funnel slides, test them with your audience and iterate based on their feedback. This will help you create a presentation that resonates with your audience and communicates the value of your product or service effectively.

Best Practices for Designing Funnel Slides

Here are some best practices for designing funnel slides:

Keep it simple

Funnel slides work best when they are simple and easy to understand. Avoid cluttering your slides with too much information or too many visuals.

Use visuals

Visuals help the audience understand the user journey and make your presentation more engaging. Use relevant visuals that help you communicate your message effectively.

Use color

Color can help you highlight important information and make your presentation more visually appealing. Use colors that are relevant to your product or service and that help you communicate your message effectively.

Use animation

Animation can help you guide the audience through the user journey and make your presentation more engaging. Use animation sparingly and only when it helps you communicate your message effectively.

Practice

Practice your presentation to make sure that you can deliver it effectively. This will help you build confidence and make sure that your presentation resonates with your audience.

Examples of Effective Funnel Slides

Here are some examples of effective funnel slides:

Slack

Slack uses a simple funnel slide to show how users can go from signing up to being a power user of their product. The slide is simple, easy to understand, and uses visuals to communicate the user journey effectively.

Airbnb

Airbnb uses a more complex funnel slide to show how users can go from searching for a place to stay to booking a reservation. The slide is more detailed than the Slack slide, but it still uses visuals to help the audience understand the user journey.

Funnel Slides for Product-Led Growth: Pareto’s Approach

At Pareto, we believe that funnel slides are an essential tool for Product-Led Growth. By using funnel slides, startups can communicate the value of their product effectively and guide the audience through the user journey. Funnel slides are a great way to create a clear and compelling narrative that resonates with the audience and helps them understand the value of the product.

Conclusion: Funnel Slides for Your Next Presentation

Funnel slides are an essential tool for any presenter who wants to communicate the value proposition of their product effectively. By using funnel slides, presenters can create a clear and compelling narrative that resonates with the audience and helps them understand the value of the product. Follow the steps in this guide to create your own funnel slides, and use the best practices to design them effectively. With funnel slides, you can create a presentation that engages your audience and communicates the value of your product effectively.