A/B Test Examples That Will Boost Your Conversions

As a growth lead at Pareto, I’ve seen countless startups struggle with converting website visitors into customers. One of the most effective ways to increase conversions is through a/b testing. A/B testing involves comparing two versions of a webpage or email to see which one performs better. In this article, I’ll share six A/B test examples that will boost your conversions.

Introduction to A/B Testing

A/B testing is a powerful tool for increasing conversions. It allows you to test different versions of a webpage or email to see which one performs better. To run an A/B test, you need to create two versions of the page or email, with only one element changed between them. You then split your traffic evenly between the two versions and measure the conversion rate for each. The version with the higher conversion rate is the winner.

There are many elements you can test, including call-to-action buttons, headlines, product descriptions, images, pricing, and the checkout process. In the following sections, I’ll provide examples of each.

A/B Test Example #1: Call-to-Action Button

The call-to-action (CTA) button is one of the most important elements on your webpage. It’s the button that visitors click to take the desired action, such as signing up for a free trial or making a purchase. A small change to your CTA button can have a big impact on your conversion rate.

For example, you could test different button colors, sizes, text, and placement. In one study, changing the color of a CTA button from green to red increased conversions by 21%. In another study, changing the text on a button from “Sign Up” to “Get Started” increased conversions by 12%.

When testing your CTA button, make sure to test only one element at a time. This will allow you to isolate the effect of each change and determine which one has the biggest impact on your conversion rate.

A/B Test Example #2: Headlines

Your headline is the first thing visitors see on your webpage. It’s your chance to grab their attention and make them want to learn more. A small change to your headline can have a big impact on your conversion rate.

For example, you could test different headline formats, lengths, and wording. In one study, changing the headline on a webpage from “Get More Traffic” to “Get More Traffic Fast” increased conversions by 10%. In another study, changing the length of a headline from 10 words to 5 words increased conversions by 8%.

When testing your headlines, make sure to test only one element at a time. This will allow you to isolate the effect of each change and determine which one has the biggest impact on your conversion rate.

A/B Test Example #3: Product Descriptions

Your product descriptions are your chance to convince visitors to make a purchase. A small change to your descriptions can have a big impact on your conversion rate.

For example, you could test different product descriptions, formats, and wording. In one study, changing the format of a product description from a bullet list to a paragraph increased conversions by 27%. In another study, adding social proof to a product description increased conversions by 15%.

When testing your product descriptions, make sure to test only one element at a time. This will allow you to isolate the effect of each change and determine which one has the biggest impact on your conversion rate.

A/B Test Example #4: Images

Images can be a powerful tool for increasing conversions. They can help visitors visualize your product and make an emotional connection with it. A small change to your images can have a big impact on your conversion rate.

For example, you could test different images, formats, and placement. In one study, changing the image on a webpage from a generic stock photo to a photo of the actual product increased conversions by 34%. In another study, adding a video to a product page increased conversions by 10%.

When testing your images, make sure to test only one element at a time. This will allow you to isolate the effect of each change and determine which one has the biggest impact on your conversion rate.

A/B Test Example #5: Pricing

Pricing is one of the most important factors in a customer’s decision to make a purchase. A small change to your pricing can have a big impact on your conversion rate.

For example, you could test different pricing strategies, formats, and wording. In one study, changing the price of a product from $100 to $99 increased conversions by 25%. In another study, adding a discount to a product page increased conversions by 15%.

When testing your pricing, make sure to test only one element at a time. This will allow you to isolate the effect of each change and determine which one has the biggest impact on your conversion rate.

A/B Test Example #6: Checkout Process

Your checkout process is the final step in the customer journey. It’s your chance to seal the deal and make the sale. A small change to your checkout process can have a big impact on your conversion rate.

For example, you could test different checkout processes, forms, and wording. In one study, reducing the number of form fields on a checkout page increased conversions by 20%. In another study, adding a progress bar to a checkout page increased conversions by 10%.

When testing your checkout process, make sure to test only one element at a time. This will allow you to isolate the effect of each change and determine which one has the biggest impact on your conversion rate.

Conclusion

A/B testing is a powerful tool for increasing conversions. By testing different elements on your webpage or email, you can identify the changes that have the biggest impact on your conversion rate. In this article, I’ve provided six A/B test examples that will help you boost your conversions. Remember to test only one element at a time and to measure the statistical significance of your results. Good luck!